(Five years ago, today, on Facebook)
It’s been 12 years. During that time, I have seen my country manufacture evidence to start a war with a country that had nothing to do with 9/11; I have seen common people who spoke up against the war denounced as traitors and un-American; I saw what happened to the Dixie Chicks for merely stating they were ashamed of our President; I have seen many of my fellow countrymen passively and unquestioning accept a slew of government surveillance programs that infringed upon our supposedly Constitutionally-protected liberties; I have seen our court system give a stamp of approval to those programs; I have seen the excessive militarization of our police force.
Think about we led our lives before those attacks and how we lead them now. Now, ask yourself if we really are any safer as a result of all this. If you accept the argument that Osama Bin Laden masterminded these attacks because he hated America, then he succeeded in ways he probably couldn’t imagine because America has changed significantly for the worse.
To rephrase something my friend Kate stated, forgive me if I don’t share images of the Two Towers bearing messages about how we’ll never forget or images of crying eagles. I haven’t forgotten. The window just outside my work desk on 9/11 had a clear line-of-sight to the Pentagon, and I saw the smoke and flames first-hand. I went home that day with the smoke plume towering over my head. When I went to work the following day, I could smell from the Metro station I used to commute to work the smoke emanating from the Pentagon a couple miles away.
Don’t you dare tell me I am being un-American for stating some simple truths, and don’t you dare tell me I shouldn’t be angry about what I’ve seen America become.
(Political trolling will be deleted with extreme prejudice.)
Now that it’s been a couple weeks since Nike initially triggered a bunch of flag-waving enthusiasts, my two cents on their ad featuring Colin Kaepernick:
- The immediate stock price hit was to be expected. The Wall Street crowd leans conservative. I would have been stunned if it hadn’t dropped in the immediate aftermath. Nonetheless, it didn’t stop the anti-Kappers from gleefully using the stock price as an indicator that Nike’s gambit had hurt them. Clearly, they don’t understand how stock prices work and why the immediate was meaningless.
- While Nike was definitely “taking sides,” that was tertiary to the ad’s primary goals: getting them lots of publicity above and beyond mere advertising, and selling more shoes and clothes. I think the fact that the campaign is still a large part of the national conversation shows the former worked exactly as planned. As for the latter, fact of the matter is that we won’t know how successful that was until Nike has issued at least a couple quarterly earning reports. In other words, it’ll be months before we know whether it increased sales or hurt them.
- Millennials are the largest generation in American history, and now they are all adults. In addition, surveys and polls show that on average they are more liberal than Boomers or Gen Xers. They are also the group more likely to purchase the types of clothes and shoes made by Nike. Conversely, the people most likely to be annoyed at Nike for featuring Kaepernick are people who are buying less of that class of products. If you’re going to take a side, you should definitely choose the side that’s most likely to respond favorably to your advertising.
- Nike spends enough money on marketing research and market surveys to give Miles Drentell an erection to rival that of John Holmes. Does anyone really think that they didn’t carefully consider all the pros and cons of this ad campaign?
- Finally, there are plenty of far better reasons to stop buying Nike products than their decision to include Kaepernick in their ads. In fact, if you are using that as your rallying cry to boycott, then you clearly haven’t been paying attention to the wages and working conditions in their Asian factories over the past few decades. Either that, or this simply hasn’t bothered you in the past. I’ll leave it to you to decide which you think is actually worse.
Okay, that was more like a nickel than two cents. However, I also need to give Nike additional credit for getting me to finally get off my lazy ass and pound out something with more heft than my typical 100 words or less Facebook post. They’ll never know or care, but that’s okay — I’ve never purchased or worn any of their products anyway (though I certainly wouldn’t mind wearing them if they paid me to do so.)